Why List Your Home With Us - McAfee Home Group - Jacob McAfee
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Why List Your Home With Us

fort wayne real estate marketing

Local experience. Online innovation.

Putting a price sticker on something as personal as a home can feel overwhelming, especially when the selling process is so different from buying.

We live in Fort Wayne. We understand the market and what it takes to get the best possible price when you sell your home. That’s why we are always innovating — pushing forward to better connect your property to the right buyers.

Real estate transactions are one of the biggest financial dealings of most people’s lifetime. Transactions today usually exceed $250,000. If you had a $250,000 income tax problem, would you attempt to deal with it without the help of a certified professional accountant? If you had a $250,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be wise to work with a professional me when you are selling a home.

If you’re still not convinced of the value that I bring to your table, here are more reasons to use us:

  1. When selling your home, we will give you up-to-date information on what is happening in the marketplace as well as the price, financing, terms and condition of competing properties. These are key factors in getting your property sold at the best price, quickly, and with minimum trouble.
  2. There are times that we may recommend repairs or cosmetic work that will significantly enhance your chances of selling your property sooner. There are instances where we may say to you “don’t do anything” because the repair or enhancement cannot be recovered in the sales price.
  3. We always market your property to other real estate agents and the public. In many markets across the country via the internet and other search engines, over half of real estate sales are cooperative sale; that is, we will list your home and another  a real estate agent brings us a buyer. We are your marketing coordinator, distributing information about your property to other real estate agents through a Multiple Listing Service (MLS) or other cooperative marketing networks, open houses for agents, etc. We promise we will use all of our tools and energy to move your house to sold.  Remember this much: We don’t make one cent until we sell your home.
     
    We also have our very own lead generation website for buyers as well as being part of multiple local websites like MyIndianaHomes.com.  We have our very own email list separated into buyers, investors, and agents broken down to different parts of Ft. Wayne.  We are NOT agents that will just list your house and hope another agent sees it.  We are one of only 20 agents nationwide in ax exclusive program with an outside marketing company, Local Element Media, that handles Facebook marketing, press releases, and digital marketing for your home.
  4. We know when, where and how to advertise your property. There is a misconception that advertising sells real estate. NAR studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts.
  5. We really can help you objectively evaluate every buyer’s proposal without compromising your marketing position.
  6. You will know what we are doing and when.  We have our own system that will automatically let you know when everything is happening and when.  You will see on your very own webpage when things were ordered, showing feedback, and more. 

Get to know us more.